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> <a href="/Information/rwgd">人物观点</a> > <a href="/Information/rwgd/News">新闻</a> </div> <div id="main"> <div id="mainlft"> <div class="sub4lft"> <div class="sub4textit"> 赉|˜ŽåQšè£è€€2021òq´å°†æ‹¥æœ‰è‡ªå·±çš„“Mate和P¾pÕdˆ—â€? </div> <div class="tabtit0523"> <ul> <li class="zhengwen"><a href="/Information/rwgd/News/3344/334498.htm">正文</a></li> <li class="this" id="commentBar"><a href="/Comment_334498.html" style="text-decoration: none">我来说两å?span>(已有<span class="fcred commentNum">0</span>人参ä¸?/span><span>)</span></a></li> </ul> </div> <div class="sub4textexpl"> <ul> <li>2021/1/25 16:45:41</li> <li>¾cÕdž‹åQšåŽŸåˆ?/li> <li>来源åQ?/li> <li>¾|‘ç«™¾~–辑åQšshixi01</li> </ul> </div> <div class="sub4summary"> 【电脑报在线】五个月前,遭遇¾ŸŽå›½çš„“封杀”;两个月前åQŒæ­£å¼å®£å¸ƒå…¨æ–°çš„公司股东构成åQ?æœ?2日,首次对外发布æ–îCñ”品……这是怎样一个破茧重生的˜q‡ç¨‹åQŒå¯èƒ½åªæœ‰è£è€€è‡ªå·±çŸ¥é“ã€? </div> <div class="sub4text"> <p><span style="font-family:宋体;">五个月前åQŒé­é‡ç¾Žå›½çš„</span>“封杀”;两个月前åQŒæ­£å¼å®£å¸ƒå…¨æ–°çš„公司股东构成åQ?span style="font-family:Calibri;">1</span><span style="font-family:宋体;">æœ?/span><span style="font-family:Calibri;">22</span><span style="font-family:宋体;">日,首次对外发布æ–îCñ”品……这是怎样一个破茧重生的˜q‡ç¨‹åQŒå¯èƒ½åªæœ‰è£è€€è‡ªå·±çŸ¥é“ã€?/span></p><p> </p><p>“今天荣耀¾l§æ‰¿äº†æœ€ä¼˜è´¨çš„资产,未来的发展不受ä“Q何双品牌原有的定义,大家可以期待一下。”在<span style="font-family:Calibri;">2021</span><span style="font-family:宋体;">òq´æ–°å“å‘布会后的专访上,荣耀¾lˆç«¯æœ‰é™å…¬å¸</span><span style="font-family:Calibri;">CEO</span><span style="font-family:宋体;">赉|˜Žè¯´åˆ°ã€?/span></p><p> </p><p><span style="font-family:宋体;">本次荣耀</span>V40<span style="font-family:宋体;">发布会后的专访,也是独立后è™n明第一‹Æ¡æœ‰æœÞZ¼šä¸Žåª’体见面。因此专访中åQŒä»Žä¸Šæ¸¸ä¾›åº”é“‘Öˆ°äº§å“ç«¯ï¼Œå†åˆ°å“ç‰Œç«¯ï¼Œèµ‰|˜Žåšäº†å¼€è¯šå…¬å¸ƒçš„解答åQŒåƈ透露了新荣耀的未来规划和展望ã€?/span></p><p> <img src="http://www.ibt100.com/pic/CX/2021/4/4/1.jpg" alt="" /></p><p> </p><p><strong>销量多ž®‘不是问é¢?/strong></p><p> </p><p>新公司独立后½W¬ä¸€ä¸ªè€ƒéªŒž®±æ˜¯ä¾›åº”链。在专访一开始,赉|˜Žè§£ç­”了大家最兛_¿ƒçš„供应链问题ã€?/p><p> </p><p><span style="font-family:宋体;">从荣耀</span>11<span style="font-family:宋体;">æœ?/span><span style="font-family:Calibri;">17</span><span style="font-family:宋体;">日官宣之后到今天几乎所有的供应伙伴都已¾lå…¨é¢æ¢å¤äº†å¯¹è£è€€çš„供应,恢复˜q‡ç¨‹ä¸­ç­¾¾|²äº†åè®®åQŒè¿™å½“中包括</span><span style="font-family:Calibri;">AMD</span><span style="font-family:宋体;">、英特尔、镁光、三星、高通、微软ã€?/span><span style="font-family:Calibri;">MTK</span><span style="font-family:宋体;">½{‰åœ¨è£è€€˜q‡åŽ»æ‰€æœ‰ç†Ÿæ‚‰çš„供应商ã€?/span></p><p> </p><p>“今天的荣耀从供应角度、生产供货的角度已经没有ä»ÖM½•ç‰µåˆ¶åQŒå¯ä»¥å…¨åŠ›ä»¥èµ´é¢å‘市场。”è™n明说。比如这‹Æ¡è£è€€<span style="font-family:Calibri;">V40</span><span style="font-family:宋体;">ž®±æ˜¯é‡‡ç”¨è”发¿U‘的芯片åQŒæŽ¥ä¸‹æ¥ä¸Žé«˜é€šåˆä½œçš„产品也将相ç‘ô面市ã€?/span></p><p> </p><p> <img src="http://www.ibt100.com/pic/CX/2021/4/4/2.jpg" alt="" /></p><p> </p><p><span style="font-family:宋体;">ž®±åœ¨ä¸“访˜q‡ç¨‹ä¸­ï¼Œä¼ æ¥äº?/span><span style="font-family:宋体;">荣耀</span>V40<span style="font-family:宋体;">¾U¿ä¸Šòq›_°</span><span style="font-family:Calibri;">3</span><span style="font-family:宋体;">åˆ?/span><span style="font-family:Calibri;">46</span><span style="font-family:宋体;">¿U’å”®­‹¦çš„消息。在感谢消费者支持的同时åQŒè™n明也解释åQŒè£è€€</span><span style="font-family:Calibri;">V40</span><span style="font-family:宋体;">æ˜?/span><span style="font-family:Calibri;">11</span><span style="font-family:宋体;">æœ?/span><span style="font-family:Calibri;">17</span><span style="font-family:宋体;">日独立之后两个月之内推出的äñ”品,目前阶段供应链还在启动和爬坡的过½E‹ä¸­ã€?/span></p><p> </p><p>“未来销量多ž®‘不是问题,现在爬坡虽然很迅速,但是˜q˜è¿œ˜qœä¸èƒ½æ»¡­‘›_¸‚场合作伙伴需求ã€?span style="font-family:Calibri;">2021</span><span style="font-family:宋体;">òq´è¿™¿Uå¹¸¼›çš„烦恼可能会一直伴随着我们。â€?/span></p><p> </p><p>而除了线上之外,独立后的荣耀也在加紧¾U¿ä¸Š¾U¿ä¸‹å…¨æ¸ é“布局。实际上åQŒä»¥¾U¿ä¸Šæ¸ é“起家的荣耀åQŒçº¿ä¸Šå’Œ¾U¿ä¸‹çš„占比在2020òq´å·²¾lè¾¾åˆîCº†4åQ?ã€?0%是线上,60%是线下。对于新荣耀来讲åQŒä¸¤æ¡çº¿éƒ½ä¼šå¼ºåŒ–åQŒé¢å‘未来更好地òqŒ™¡¡¾U¿ä¸Š¾U¿ä¸‹å…³ç³»ã€?/p><p> </p><p>赉|˜Ž˜q˜é€éœ²åQŒå·²¾lå¼€å§‹å¯åŠ¨é«˜ç«¯æ——舰店的选址和徏设,未来会在一¾Uѝ€äºŒ¾Uѝ€ä¸‰¾Uѝ€å››¾U¿åŸŽå¸‚看到大量的荣耀体系和荣耀体验店。荣耀的全渠道布局已然在提速ã€?/p><p> <img src="http://www.ibt100.com/pic/CX/2021/4/4/3.jpg" alt="" /></p><p> </p><p><strong>一定会打造顶¾U§æ——èˆ?/strong></p><p> </p><p><span style="font-family:宋体;">对于¾U¿ä¸‹æ¸ é“的打造,荣耀斚w¢å…¶å®ž˜q˜æœ‰æ·×ƒ¸€å±‚的用意ã€?/span>“这‹Æ¡çº¿ä¸‹çš„实力˜q›ä¸€æ­¥å¤¯å®žï¼Œæ‰“造荣耀高端品牌形象æ—Óž¼Œä¼šåŠ é€Ÿæˆ‘们完成从åÏxœ‰çš„荣耀品牌到新荣耀高端品牌的è{变。â€?/p><p> </p><p>按照赉|˜Žæ‰€è¯ß_¼ŒåŽŸæœ‰çš„华ä¸ÞZ½“¾pÀL˜¯åŽäؓ荣耀两个品牌åQŒå„自有各自的定位,此前荣耀定位是面向年è½ÖMh¿U‘技潮流时尚品牌。新荣耀则将面向全部渠道和全人群来定义äñ”品ã€?/p><p> </p><p>赉|˜Žå¾ˆæ˜Ž¼‹®åšå®šåœ°è¯ß_¼Œæœªæ¥è£è€€çš„发展肯定会走向高端市场åQŒæ‰“造属于荣耀消费者的™å¶çñ”旗舰是毫无疑问的。荣耀有这æ ïLš„能力和实力,因äؓ最优质的技术和工程师团队都已经加入到新荣耀当中ã€?/p><p> </p><p> <img src="http://www.ibt100.com/pic/CX/2021/4/4/4.jpg" alt="" /></p><p> </p><p><span style="font-family:宋体;">本次荣耀从华为独立和拆分包含了端到端的体¾p»ï¼Œæ¶ëŠ›–了研发、销售、营销、供应链、胦¾lç­‰å®Œæ•´çš„体¾p…R€‚更重要的是åQŒæ•´ä½?/span>8000<span style="font-family:宋体;">人的队伍­‘…过</span><span style="font-family:Calibri;">4000</span><span style="font-family:宋体;">人是研发团队åQŒå‰¥¼›Èš„研发资äñ”包含了深土뀁北京和西安的研发团队ã€?/span></p><p> </p><p><span style="font-family:宋体;">而且很多原有的华为研发体¾pÀL˜¯æ•´ä¸ªòq›_°æ€§çš„技术è{¿U»ï¼Œæ¯”如先进的摄像头技术、架构设计、工艺等½{‰ï¼Œä»¥åŠå¤§å®¶è€³ç†Ÿèƒ½è¯¦çš?/span>GPU Turbo<span style="font-family:宋体;">ã€?/span><span style="font-family:Calibri;">Link Turbo</span><span style="font-family:宋体;">½{‰æŠ€æœ¯éƒ½å…¨éƒ¨˜qç§»æ–°è£è€€å…¬å¸ã€?/span></p><p> </p><p><span style="font-family:宋体;">赉|˜Žä¸¾ä¾‹è¯ß_¼Œåœ¨è¿™ä¸ªè¡Œä¸šå½“中,无论æ˜?/span>MTK<span style="font-family:宋体;">芯片也好、高通芯片也好,业界都是可以获得的资源,关键在于自èín的能力怎样体现在系¾lŸæž¶æž„的设计上,以及怎么通过能力把硬件优势很好的发挥出来ã€?/span></p><p> </p><p> <img src="http://www.ibt100.com/pic/CX/2021/4/4/5.jpg" alt="" /></p><p> </p><p><span style="font-family:宋体;">˜q™æ¬¡è£è€€</span>V40<span style="font-family:宋体;">同样采用</span><span style="font-family:Calibri;">MTK</span><span style="font-family:宋体;">的天çŽ?/span><span style="font-family:Calibri;">1000+</span><span style="font-family:宋体;">åQŒä¸Žæ­¤åŒæ—¶æŠŠ</span><span style="font-family:Calibri;">Turbo</span><span style="font-family:宋体;">的技术移植到天玑</span><span style="font-family:Calibri;">1000+</span><span style="font-family:宋体;">åQŒå››¾|‘融合解å†Ïx–¹æ¡ˆä¹Ÿå¸¦åˆ°è¯¥åã^収ͼŒå……分把这颗芯片的能力淋漓ž®½è‡´å‘挥出来。对于未来顶¾U§æ——舰的打造,荣耀不仅仅依托芯片开发出æ–îCñ”品,˜q˜èƒ½å‚与到芯片最底层åQŒå¯¹èŠ¯ç‰‡å‘展起到很好的牵引作用ã€?/span></p><p> </p><p><span style="font-family:宋体;">毫无疑问åQŒæœªæ¥è£è€€ä¼šé‡‡ç”¨é«˜é€šçš„各个¾pÕdˆ—的芯片解å†Ïx–¹æ¡ˆæ¥æ‰“造荣耀的äñ”品,高通和</span>MTK<span style="font-family:宋体;">都会是荣耀未来芯片战略的合作伙伴ã€?/span></p><p> </p><p><span style="font-family:宋体;">落到具体的äñ”品上åQŒè™n明则卖è“v了关子ã€?/span>“中国市åœÞZ¸Š<span style="font-family:Calibri;">Mate</span><span style="font-family:宋体;">å’?/span><span style="font-family:Calibri;">P</span><span style="font-family:宋体;">¾pÕdˆ—成äؓ中国大多数消费者非常喜‹Æ¢çš„华äؓ¾pÕdˆ—。荣耀要打造标志性品牌一定要有自å·Þq‹¬ç‰¹çš„创新技术和创新产品åQŒè¿™äº›æŠ€æœ¯å’Œäº§å“ž®†èžå…¥åˆ°è£è€€è‡ªèínçš?/span><span style="font-family:Calibri;">Mate</span><span style="font-family:宋体;">å’?/span><span style="font-family:Calibri;">P</span><span style="font-family:宋体;">¾pÕdˆ—åQŒå…·ä½“哪个系列今天卖个关子,ç›æ€¿¡ä¼šåœ¨</span><span style="font-family:Calibri;">2021</span><span style="font-family:宋体;">òq´åˆé€‚çš„æ—‰™—´æŽ¨å‡ºã€‚â€?/span></p><p> </p><p><strong>站在巨äh肩膀上ç‘ô¾l­å‰è¡?/strong></p><p> </p><p><span style="font-family:宋体;">独立后的荣耀除了要打造面向各个层¾U§å¸‚场的产品åQŒè™n明还å¼ø™°ƒäº†æ–°è£è€€çš„全球化战略</span>——全球标志性科技品牌ã€?/p><p> </p><p>˜q‡åŽ»åŒå“ç‰Œè¿ä½œä¸­åŽäؓ和荣耀各自有各自的渠道体系åQŒè¿™‹Æ¡è£è€€ç‹¬ç«‹ä¹‹åŽåQŒæ“v外销售服务和营销的体¾p»ï¼Œä¹Ÿå®Œæ•´çš„˜qç§»åˆ°æ–°å…¬å¸å½“中åQŒæœ‰éžå¸¸å®Œå–„的团队和¾l„织体系在欧‹zŒÓ€ä¸­ä¸œéž‹zŒÓ€æ‹‰¾ŸŽã€ä¿„¾|—斯、亚太市场ã€?/p><p> </p><p><span style="font-family:宋体;">荣耀已在全球二十个国家同时进行子公司的注册,˜q›å±•ç›¸å½“™åºåˆ©åQŒé¢„计在一季度末、二季度时整个æ“v外äñ”品和业务会逐步恢复。荣耀</span>V40<span style="font-family:宋体;">ž®†å¾ˆå¿«åœ¨ä¿„罗斯上市,™å¶çñ”旗舰计划在全球首发ã€?/span></p><p> </p><p><img src="http://www.ibt100.com/pic/CX/2021/4/4/6.jpg" alt="" /><br /></p><p> </p><p>“今天感谢ä“Qæ€Õd’ŒåŽäؓ公司各位同事åQŒç»™äº†è£è€€ä¸€ä¸ªç«™åœ¨åŽä¸ø™‚©è†€ä¸Šç‘ô¾l­å‡ºå‘çš„æœÞZ¼šã€‚现在独立出来之后,兄弟们把˜q™ç§ç†æƒ³æŠÞp´Ÿå’Œå¯¹äºŽå¸‚场的期待都放到荣耀íw«ä¸Šã€‚未来荣耀毫无疑问要成为全球化的品牌。â€?/p><p> </p><p><span style="font-family:宋体;">对于独立后新荣耀的这¿Uè{变,赉|˜Žåœ¨ä¸“访中åQŒå¤š‹Æ¡ä»Ž</span>Slogan<span style="font-family:宋体;">的变化做了阐释。从˜q‡åŽ»çš„“勇敢做自己”到</span>“笃行致˜qœâ€ï¼Œæ—¢æ˜¯å“ç‰Œç†å¿µçš„重新确立,也是内部心态的转变ã€?/p><p> </p><p>˜q‡åŽ»è£è€€å“ç‰Œçš„Slogan“勇敢做自己”,源于荣耀作äؓ华äؓ体系内创新的团队åQŒè¦æ€è€ƒå¦‚何在‹È€çƒˆçš„市场竞争当中杀出重å›ß_¼Œé‚£æ—¶¾l™è‡ªå·±å®šä½æ˜¯â€œå†…外统一的勇敢做自己åQŒåˆ›ä¸šçš„富二代”ã€?/p><p> </p><p>今天自立门户åQŒåŽä¸ÞZ½“¾pȝ ”发队伍、市场队伍、专安™˜Ÿä¼ç­‰å„个体系的队伍,帮助荣耀获得荣耀强大的基因和传承ã€?/p><p> </p><p><img src="http://www.ibt100.com/pic/CX/2021/4/4/7.jpg" alt="" /><br /></p><p> </p><p>“越是这么高的è“v点上åQŒè¦å‘展自己的全渠道、打造高端品牌时åQŒç»™è‡ªå·±çš„定位变成了‘笃行致˜qœâ€?span style="font-family:宋体;">。未来无è®ÞZñ”品开发、品牌徏立都会踏ítå®žå®žåšæŒè¿™æ ïLš„原则åQŒé è‡ªå·±ä¸€æ­¥æ­¥åŠªåŠ›èµ¢å¾—市场的竞争ã€?/span>â€?/p><p> </p><p>2021 <span style="font-family:宋体;">òq´å¯¹äºŽæ™ºèƒ½æ‰‹æœÞZñ”业,依然是一个关键的转折òq´ã€‚这一òqß_¼Œ</span><span style="font-family:Calibri;">5G</span><span style="font-family:宋体;">手机ž®†ä¼šæ”ùN‡å¼€å§‹æ™®åŠï¼Œé«˜ç«¯å¸‚场的争å¤ÞZ¹Ÿä¼šå¼‚常激烈,“笃行致˜qœâ€ä»£è¡¨äº†è£è€€åšè¿™ä»¶äº‹åšå®šçš„一个态度ã€?/span></p><p> </p><p><span style="font-family:宋体;">荣耀</span>V40<span style="font-family:宋体;">的发布正式也宣告了荣耀的全新品牌定位,从科技时尚品牌升çñ”为全球标志性品牌。显ç„Óž¼Œè£è€€ç«™ä¸Šäº†ä¸€ä¸ªæ›´å¤§çš„舞台。作ä¸ø™“v炚w«˜ã€ä½“量大的“新选手”,新荣耀强势入局åQŒåœ¨ä¹‹å‰ä¸ƒå¹´çš„积累和华äؓ势能的加持下åQŒæ–°çš„市场格局或将在荣耀重新上场及多重因素下重新建立åQŒæ™ºèƒ½æ‰‹æœºå¸‚åœÞZ¹Ÿž®†è¿Žæ¥æ–°çš„时代ã€?/span></p> </div> <div class="invest" id="vote" style="display: none"> </div> <div class="s4pg martop10"> <div class="pager"> </div> </br> </div> </div> <div class="share"> <table> <tr> <td> <div class="bdsharebuttonbox"> <a href="#" class="bds_kaixin001" data-cmd="kaixin001" title="分äín到开心网" style="float: right; padding-left: 25px;"></a> <a href="#" class="bds_renren" data-cmd="renren" title="分äínåˆîCh人网" style="float: right; padding-left: 25px;"></a> <a href="#" class="bds_qzone" data-cmd="qzone" title="分äín到QQ½Iºé—´" style="float: right; 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